How to Identify and Improve Your 404 Pages

Website uptime — the amount of time a business’ website is up and functioning — is an important metric for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down … there’s always the looming possibility that it might.

It’s a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut — from “taking it in stride” to “totally losing their minds.”

While there’s nothing you can do about the latter, you can make your website downtime a little less of a pain by having a creative error 404 messages. This can do wonders to make your website visitors crack a smile in an otherwise frustrating situation.

A 404 error is a standard HTTP error message code that means the website you were trying to reach couldn’t be found on the server. It’s a client-side error, meaning either the webpage was removed or moved and the URL wasn’t changed accordingly, or the person just typed in the URL incorrectly.

Step 1: Identify your error pages

The best way to identify is to find all the links that are clickable on your website but there is no active page existing for them. Finding this out becomes really a tedious task but we have made it a piece of cake for you!

Step 2: Update your error page

Step (i) Login to our Cpanel.

Step (ii) On the top search bar, type error pages.


Step (iii) Select the domain and click on the error page you want to fix

Step (iv) Write HTML code there and click on the save button.

Step (v) Bingo! You are done.

Scroll to Top